Why doing a PhD is like running a startup
Research, PhD Life Auri Evokari Research, PhD Life Auri Evokari

Why doing a PhD is like running a startup

Unlike some might think, doing a PhD is not, for me at least, the "Backup plan when I couldn't get a job" or an attempt to travel back in time and "Have fun like in my 20s". I chose to do it to enhance my expertise in an area that is not well-known - the entrepreneurship ecosystems in southern Africa. I'm doing it because I want to understand how technology entrepreneurship can be better supported in the future, and how to do it in a region that is in need of creative, new solutions in job creation.

That's the mission.

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"Tomato, to-mah-to"​ - on SMEs and startups in Africa
Research Auri Evokari Research Auri Evokari

"Tomato, to-mah-to"​ - on SMEs and startups in Africa

While many have been making sourdough and started other lockdown projects, I've been working on my literature review. In the reading on entrepreneurship in Africa, four dimensions stood out to me. From the Rural & Urban, the Formal & the Informal to the Necessity- & Opportunity-driven, entrepreneurship in emerging markets has distinct features that make it different from the developed markets. But there’s one dimension of entrepreneurship that seems applicable regardless of where you find yourself in the world. That’s the Traditional & Contemporary dimension.

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Startup Culture from North to South and back - and why I do what I do
Research, Events Auri Evokari Research, Events Auri Evokari

Startup Culture from North to South and back - and why I do what I do

If it's still there, alive and kicking after you've left, you might have been a part of creating something sustainable.

That's what I thought when I was beaming with pride earlier this week attending Investing and partnering with African Innovators in Helsinki, Finland. I saw my previous colleagues implement an event idea I had been a part of conceptualizing and it went brilliantly.

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